Oct 30 ・ Written By Bella Kim
Oct 30 ・ Written By Bella Kim
Oct 30 ・ Written By Bella Kim
The Power of Social Proof
The Power of Social Proof
The Power of Social Proof
A client who runs her own online shopping mall recently asked me,
"How can I increase conversions?" And then, two words immediately came to mind: "Best Seller" and "Lowest Price".
A client who runs her own online shopping mall recently asked me,
"How can I increase conversions?" And then, two words immediately came to mind: "Best Seller" and "Lowest Price".
A client who runs her own online shopping mall recently asked me,
"How can I increase conversions?" And then, two words immediately came to mind: "Best Seller" and "Lowest Price".
Sure, users love a deal. That's why filters like "Lowest Price" exist. But ultra-low pricing can actually backfire. It can raise doubts about quality, hurt brand, perception, and isn't sustainable in the long run.
Sure, users love a deal. That's why filters like "Lowest Price" exist. But ultra-low pricing can actually backfire. It can raise doubts about quality, hurt brand, perception, and isn't sustainable in the long run.
Sure, users love a deal. That's why filters like "Lowest Price" exist. But ultra-low pricing can actually backfire. It can raise doubts about quality, hurt brand, perception, and isn't sustainable in the long run.
Okay, then now let's talk "Best Seller".
Okay, then now let's talk "Best Seller".
Okay, then now let's talk "Best Seller".
People trust what others have already chosen. Social proof kicks in. "If so many people bought this, it must be good." The more a product sells, the stronger the brand association becomes while building trust that often leads to higher willingness to pay. That's a win for both user and business.
People trust what others have already chosen. Social proof kicks in. "If so many people bought this, it must be good." The more a product sells, the stronger the brand association becomes while building trust that often leads to higher willingness to pay. That's a win for both user and business.
People trust what others have already chosen. Social proof kicks in. "If so many people bought this, it must be good." The more a product sells, the stronger the brand association becomes while building trust that often leads to higher willingness to pay. That's a win for both user and business.
As a UX/UI designer, I don't set prices. But I do shape the environment users navigate. One that builds confidence, supports smart choices, drives sustainable growth. This leads to a common UX question:
“Why are reviews at the bottom of the page?”
Because of visual hierarchy and progressive disclosure. Users first focus on the product name, image, price and features. If they're uncertain, that's when reviews help validate the decision.
As a UX/UI designer, I don't set prices. But I do shape the environment users navigate. One that builds confidence, supports smart choices, drives sustainable growth. This leads to a common UX question:
“Why are reviews at the bottom of the page?”
Because of visual hierarchy and progressive disclosure. Users first focus on the product name, image, price and features. If they're uncertain, that's when reviews help validate the decision.
Still, we can make reviews more accessible without disrupting flow. For example, show a rating summary near the title, add a "See What Others Are Saying" link, or preview top reviews mid-page. Great UX isn't about controlling the outcome. It's about empowering better decisions.
Still, we can make reviews more accessible without disrupting flow. For example, show a rating summary near the title, add a "See What Others Are Saying" link, or preview top reviews mid-page. Great UX isn't about controlling the outcome. It's about empowering better decisions.
Still, we can make reviews more accessible without disrupting flow. For example, show a rating summary near the title, add a "See What Others Are Saying" link, or preview top reviews mid-page. Great UX isn't about controlling the outcome. It's about empowering better decisions.
I can't choose the product or set the price. But I can help people feel clear, confident and in control. We reduce cognitive fatigue. We help users trust their decisions. And we quietly make business outcomes better from behind the scenes. When people are ready to act, that's our showtime!
I can't choose the product or set the price. But I can help people feel clear, confident and in control. We reduce cognitive fatigue. We help users trust their decisions. And we quietly make business outcomes better from behind the scenes. When people are ready to act, that's our showtime!
I can't choose the product or set the price. But I can help people feel clear, confident and in control. We reduce cognitive fatigue. We help users trust their decisions. And we quietly make business outcomes better from behind the scenes. When people are ready to act, that's our showtime!
VIEW OTHERS
VIEW OTHERS
VIEW OTHERS